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Demographics of Social Media Users and Adoption in the United States

Review sites like Yelp and TripAdvisor display reviews from community members for all sorts of locations and experiences. This eliminates a lot of the guesswork that goes into booking a restaurant or hotel. Marketers know intuitively that the right type of visuals and videos are more effective in gaining engagement. This falls to 45% in Southern Asia, 16% in Western Africa, and 9% in Middle Africa. However, some of these countries may see more social media usage in 2022, which would increase the global total. Daily Usage by Generation As new ways of communicating, reaching customers, and pulling leads develop, so do strategies that are equally innovative. After a few months, they’d receive loads of friend requests, comments, shares, and “likes,” all because of their amazing content. The social media world changes faster than any other online space. Additionally, if you aim to enhance your brand recognition, build loyalty, and increase conversion rates, advertising could be the wa